My boss said if I get over 5% engagement on this post he'll take me to New York and buy me pizza - besties help a Thready out ✌️🍕
Campaign Overview
Instagram for Business leveraged Threads to create authentic connections with their community of social media managers and small business owners. Through consistent daily engagement and trend-responsive content, they achieved remarkable growth while building a supportive ecosystem for their audience.
2.4M
Threads Account Followers
Primary growth platform
160K
Overall Follower Growth
496K follows, 336K unfollows
1.3M
Follower Growth Since Threads
From 1.2M to 2.5M (108% increase)
6.5%
Peak Engagement Rate
Viral pizza challenge post
Strategy & Execution
Content Strategy
- Daily Threads posting (Monday-Friday)
- Authentic, relatable business content
- Behind-the-scenes storytelling
- Trend-responsive posts and memes
- Community-focused messaging
Engagement Tactics
- Meaningful replies to community comments
- Active engagement on other brands' Threads
- Quick response to trending topics
- Interactive challenge posts
- Supportive messaging for small businesses
Key Results
100K+
New Followers Every 2-3 Weeks
60%
Total Growth Since Threading
3M
Projected Followers by End of July
7.3K
Likes on Viral Pizza Post
Content Performance Insights
Top Performing Content Types
- "Instagram Updates You Need to Know" - 26.1K likes
- Small Business Support - 25.1K likes
- Relatable Workplace Content - 21.5K likes
- Behind-the-Scenes - 19.5K likes
- Trend-Based Memes - 18.8K likes
Key Success Factors
- Authentic voice that resonates with audience
- Consistent posting schedule builds anticipation
- Community-first approach over sales-focused
- Quick adaptation to platform trends
- Supportive messaging for target demographic